ANNOUNCEMENT
It’s Been Great…
…But I’m returning to my personal blog
Hello everyone!
If you have followed me for a while, you may have noticed that I have not been very active on Medium this year. In this post, I will tell you (honestly) why.
I am tired of social media.
I am tired of being beholden to algorithms that hide quality content to surface negative and controversial posts, and, in the process, leave indie authors and artists in the dust.
I am tired of some people’s obsession over virality and the numbers game.
I am tired of having to read nasty comments from insecure users as soon as I (and others) have differing opinions and/or because we won’t accept the “poor artist” diktat.
Most of all, I am tired of the gatekeeping and divisive / controversial discourses that pop up everywhere. The “hot take” and “unpopular opinion” posts make me want to pull my hair out.
Call me old-fashioned, if you want. But I have been online for more than 20 years. I used to work in social media marketing as a coach, blogger, and curator. I wrote several books on the topic, as well as content for clients. I also interviewed major players in the social media game. So, trust me, I have spent more time observing behaviors online than most.
Up until the mid-2010s, I believed in the power of social networks. I kept telling indie authors and artists that a presence on platforms like Facebook or X would always be rewarding — provided, of course, that you had a solid strategy in place. Those who listened agreed.
Unfortunately, that is no longer the case. The good old days of genuine interactions, respectful debates, and mutual support are gone. Most creatives now feel invisible. They can get almost no traction, despite working hard to produce and share good content.
I am a multidisciplinary artist with a career spanning almost two decades. I may not be a household name but I have paid my dues. I have worked my butt off to be where I am. As such, I do not feel compelled to prove my worth on social networks. That is the reason why I have decided to close my Facebook Page and stop bothering with Instagram and TikTok. Right now, Threads and Bluesky are on probation. Cara does not offer anything new and may not last. The only platform that I truly enjoy is Mastodon.
Don’t get me wrong, I also love Medium. The creators have done a phenomenal job with it. But there is an algorithm in place. And I have encountered my fair share of trolls and bullies; a few of my friends have left the platform for that same reason.
While this is not a farewell — I may continue to post here occasionally — I have always deemed it more important to focus on my website. My blog is the only form of social media that cannot disappoint me because I decide what goes there. I fully own my content. There is no algorithm and I know who my subscribers are. I can ensure that they see my posts without having to pay to play.
So, my friends, this is my official invitation. If you are interested in continuing to see my posts and work, join me on my blog.
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Thank you for reading!
Cendrine
